![]() One way to address this issue is with an Abandon Cart program*. The customer moves on to a different website and leaves the cart out in the cold.įortunately, this problem is easily addressed with Program Designer. The item, in all its discounted glory, now sits in an abandoned online shopping cart. The customer clicks through to the website, finds something to purchase, applies the coupon code at checkout, adds in their credit card information and is only one click away from making the purchase… but doesn’t. Suppose the Welcome program triggers an email to a customer with a coupon providing a discount towards a purchase made on the company’s website. And Program Designer can even send the customer an email at a specialized time during the day when they most often check their inbox (more on that a little further down). Based on the set cadence, the program can be created to keep the customer engaged in the Welcome journey, by staggering follow-up emails based on the customers engagement with previous touches (i.e. Program Designer is commonly used for staging a Welcome trigger program, and it excels at allowing highly customizable campaigns that can, in the particular case of a Welcome Series, immediately send a customer a Welcome email moments after they have subscribed. Customers can also enter into a program by interacting with an SMS or MMS push, filling out a form, abandoning an online shopping cart, or even making a purchase. Program Designer is often used for multi-stage B2C marketing campaigns that can be driven by customer engagement on a website or through other emails. Program Designer can really do it all, and here are the highlights of some features: It does all this while gathering detailed metrics and engagement data simultaneously and making it readily available by using the Analyze tab in the canvas. This powerful tool can reach customers by sending them through a personalized and carefully crafted cross-channel journey that can tie together multiple campaigns, email and SMS, to specific targeted groups at a given time. One of the best features of Responsys is Program Designer – a robust orchestration and automation module that can be customized to meet many different campaign deployment needs. ![]() Need to send a nurture campaign? Want to test which subject line works best with an audience? Want to welcome new subscribers and keep them coming back for more? Program Designer can do all of that, plus much more. ![]()
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